I find collaborations with a strong cultural foundation particularly interesting, where storytelling goes beyond mere branding and commercial development to leave a lasting impression on consumers.
When Manchester City play next season, it won’t just be the stands that will be filled with C.P. Company goggle-trimmed jackets – the players will be wearing them, too.
The Italian brand has created an exclusive capsule collection for players, coaching staff and management to wear to and from the stadium for away games.
The collaboration includes a customized version of C.P. Company’s Goggle Jacket with co-branded lenses, a style that has been a favorite of soccer fans since its introduction in the late ’80s.
The Bologna-based fashion brand promises “elegant and tailored shapes” and just the right amount of City’s signature light blue.
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