At b-f-t-m, we have championed the concept of cross-pollination across various sectors within the lifestyle, premium, and luxury industries for nearly two decades. This approach is more relevant than ever, shaping the future for both heritage and modern brands in the high-end market, and even influencing initiatives by companies closely tied to a single city.
The newly renovated Cartier boutique in Brussels, designed by the Parisian interior architecture and design firm Friedmann & Versace, is another example of this trend. The space is rich with references to the maison’s storied history and the emotions its pieces evoke.
Drawing inspiration from the art world, the design transports visitors into a floral wonderland. A macramé artwork by Laurentine Perilhou features embroidered flowers inspired by the brand’s jewelry, while Cartier’s iconic panther is brought to life in a papier-mâché relief by Blundell & Therrien. Additionally, a triptych by Paris-based artist Antonin Lamoot reinterprets the guilloché technique used on Cartier watch dials.
Beyond these fine art works, the boutique’s interior creates a dreamlike atmosphere, offering a fresh, distinctive spatial identity that enhances the overall sense of place.
Menu
