I continue to witness growing innovation in the food industry, particularly in the presentation, packaging, and spaces where food comes to life. The idea of developing new flavors while creating an entirely new retail concept targeting the high-end market is especially intriguing, particularly in the realm of ice cream.
The Gelato Collection project, created by Albert Adrià, Alfredo Machado, and Ángel Velasco, aims to merge their gastronomic philosophy with the world of ice cream.
The concept balances respect for traditional recipes with the exploration of new flavors, drawing inspiration from unique ingredient combinations. This approach has led to a catalog of numbered recipes, with new flavors regularly introduced, inspired by the world of perfumery.
The brand presents itself as a “premium” experience, set in a sophisticated, minimalist environment that evokes the elegance of perfume or jewelry boutiques, departing from the traditional design of ice cream shops. The experience of picking out an ice cream is suffused with luxury in El Equipo Creativo’s gelateria, which sets new standards for indulgence.
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