For the digital-native generation.
Yes, we’ve already come this far: extend your virtual store into a metaverse retail channel.
London-based software house Emperia has just raised over £10m in expansion funding to supply virtual stores.
They developed a platform that powers immersive virtual experiences for brands across multiple retail sectors.
Emperia’s CEO Olga Dogadkina says: “The power of the metaverse is attracting customers of all sizes and markets and we want to bring it to retail, transforming the future of shopping for the digital native generation.”