Kids currently under the age of 12.
An illuminating interview with John Donahoe, President and CEO of Nike.
“The way most companies look at consumers is “well, who has disposable income” “We don’t see it that way. We look, who’s setting the agenda? Who’s the future?”
While Gen Z may be the primary revenue driver for Nike now, the giant sportswear brand already has its sights on Generation Alpha, kids under 12.
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