When I saw the launch of this initiative, I immediately thought of the vision companies have when they integrate something seemingly unrelated to their core business that enhances the customer experience through innovation.
The EK car was created under the Azulik brand, which includes a resort, art museum, restaurants, and the studio’s “insect wing” office on a property on the coast of Mexico’s Yucatán Peninsula.
Tulum-based design studio Roth Architecture worked on an electric car accented with local materials to offer a “tranquil journey in nature” along local roads.
It has an organic style with “elegant lines,” similar to that which dominates much of the Azulik property.
The EK car was designed to reduce the environmental impact of fossil fuel transportation, in line with what the studio calls its commitment to the “urgent needs of the earth.”
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