For years, I have observed and found confirmation that the ability to reinvent oneself creatively and culturally has always been a strength of luxury companies. At a time when some high-end brands are experiencing market uncertainties, hyper-exclusive offerings and spaces have become crucial to maintaining the loyalty of their VICs (very important customers).
Bottega Veneta announces the opening of a new creative and cultural residence that promises to take the customer experience to the next level.
The Palazzo Soranzo Van Axel, a 15th century Gothic palace in the Cannaregio district of Venice, is home to the luxury brand’s latest initiative, offering its most valued customers an intimate space that also serves as an expression of the brand’s history and values.
Palazzo Bottega Veneta, as it is called, is the first of several VIC residences to be opened in Asia and the Americas.
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