I’ve always found partnerships to be a fascinating way to develop a brand or explore new business opportunities, but some collaborations are truly unexpected and create anticipation as we imagine what two brands of this caliber could achieve together.
The LEGO Group and NIKE, Inc. have announced a multi-year global partnership to promote the importance of creative play and sports for children.
Both companies, known for their commitment to children’s right to play, recognize that engaging in both creative and physical activities is critical to a child’s development.
The collaboration will begin next year and could result in a range of co-branded products, content and experiences that combine the imaginative power of LEGO bricks with Nike’s “Just Do It” philosophy.
A recent LEGO study revealed that many children have limited play time, and this partnership aims to address this by encouraging more play and exercise.
The initiative underscores a shared commitment to promoting creativity, fun and physical activity so that children around the world can develop essential life skills and thrive as they grow up.
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