Century of style.

As mentioned in a previous content, technology is making inroads into sectors that have traditionally been less experimental. Personally, I find the blend of culture, fashion, technology, and art incredibly inspiring, all with an eye toward the future. I wanted to inform you that in January 2024, “Fashioning San Francisco: A Century of Style” will open at the de Young Museum in San Francisco, curated by Laura L. Camerlengo.
The exhibition will showcase historical garments from over 50 designers, allowing visitors to virtually try on these outfits through an interactive installation.
In collaboration with Snap Inc, the museum will feature a testing kiosk using the augmented reality mirrors of the technology company, Snapchat.
Visitors can view an image of themselves on a large screen, virtually dressed in their choice of three evening ensembles from French designer Yves Saint Laurent, Italian couturier Valentino, and a third from Bay Area-based clothing artist Kaisik Wong.
Snap’s technology will further configure the outfits to fit different sizes, shapes, and genders.
In development for over a decade, “Fashioning San Francisco” will trace the sartorial history of the city, exploring how style has intertwined with the social identity of the Bay Area over the past century.
The exhibition will mark the U.S. museum debut of Snap’s augmented reality mirrors.
FAMSF joins the growing list of cultural partners of the technology company, alongside institutions like LACMA, which collaborated with Snap’s augmented reality studio for its Monumental Perspectives project, and the Louvre, which recently launched the Egypt Augmented program using the company’s augmented reality technology.