Facial athletics.
Decades of beauty marketing have built an idea of facial care grounded in passivity: the aesthetic treatment as surrender, the skin as a surface to be corrected. What is most significant for me in certain recent approaches is not the technical novelty, but the reversal of the underlying paradigm: recognising the face as a muscular […]
Scented narrative.
There are projects that immediately capture my attention for their ability to turn a retail space into a narrative instrument. In this case, the concept’s integration of urban memory, design creativity, and a clear vision of the retail experience creates a space that reinterprets the city’s language in a contemporary, coherent, and distinctly recognizable form. […]
Scent couture.
I have always gravitated toward projects that can transform a single intuition into a fully realized sensory experience. That is why telling this story immediately compelled me: here, imagination finds form in an olfactory vision that surprises and, above all, reveals a truly singular perspective. Zoologist Perfumes belongs to that select circle of houses capable […]
Ocean-inspired space.
It’s always fascinating to consider how retail can transform into an experience: the store I recently discovered seems to emerge from an underwater cave, with light dancing across the ceiling like water, and an atmosphere that invites you to slow down and fully immerse yourself. Aesop’s latest flagship, launched by L’Oréal Travel Retail in collaboration […]
Olfactive journey.
Many believe that innovation is impossible in certain industries. However, even in the most traditional markets, there is always room for new ideas that challenge the status quo. I have always maintained that innovation is not solely about technology; it often stems from an insight, a vision that redefines how a product is perceived. When […]
Skincare parties.
From our perspective at b-f-t-m, while age may be a consideration, it’s undeniable that the concept of beauty-themed birthday parties is rapidly gaining traction among young consumers and is likely to spread further. Birthday parties at beauty retailers, such as Sephora, have become a popular choice for tweens and teens passionate about skincare. These events […]
Hidden role.
Let me take you on a journey that may challenge the way you think about beauty. In a world where beauty is often defined by images and standards, This is not a beauty, a new podcast hosted by Isabella Rossellini, invites us to look deeper and uncover the surprising role of beauty in fields as […]
Reimagining personal care.
Today, there is a lot of enthusiasm around declaring the sustainability of products, but some of these are truly guided by a deep philosophy of environmental responsibility. Previously, I talked about some very interesting emerging brands that are highly committed in this regard, especially for their holistic approach to the product and its environment. Since […]
Sustainable pink.
Lancôme introduces Le Domaine de la Rose, an innovative initiative that may seem unexpected, but is filled with purpose. Designed by architects Lucie Niney and Thibault Marca, this eco-friendly estate nestled in lush greenery showcases Lancôme’s rich fragrance heritage. It serves as the birthplace of the future of green perfumery, housed in a striking all-pink […]
Responsible passion.
Yes, it’s true; this is not the first time I’ve spoken to you about the oral care sector. In fact, I would like to reiterate that some brands, including those that have recently been launched, have an incredibly interesting approach to branding, marketing and, most importantly, sustainability. Take Minti, for example; it is closely linked […]
