Years ago, when I first explored Berlin’s unique retail landscape, it became clear that certain brands manage to stand out despite lacking an extensive store network. Their success lies not just in their products but in their ability to craft compelling narratives, innovate within their retail spaces, and build strong brand identities.
Avgvst exemplifies this approach. Renowned for blending old and new, simplicity and complexity, the brand creates objects and tattoos that resonate deeply. Its pieces serve as modern-day amulets—symbols that help individuals stay connected to their values and memories. Rooted in the ancient origins of jewelry as protective and symbolic artifacts, Avgvst reimagines these traditions for the contemporary consumer.
In 2023, the brand took a significant step by launching a flagship store in Berlin in collaboration with Crosby Studios. This innovative space merges a jewelry store, tattoo studio, and secret garden, offering an immersive customer experience.
The following year, its partnership with Crosby Studios continued with the debut of “The Fountain,” a temporary pop-up jewelry store at The Palais-Royal in Paris. This initiative underscored the brand’s dedication to combining heritage with cutting-edge creativity.
Menu
