Bag to bag.

Diesel has opened its first “1DR” bag store in Milan, next to its flagship store in San Babila.
The store will be open for a year and will feature a cubic space lined with crumpled metallic silver fabric and limited edition products.
The store, which is designed as an immersive environment, is intended to be experienced as a concept of multisensory art rather than a traditional shop.
Furthermore, the company plans on opening additional dedicated, site-specific stores around the world.