Many workspaces are designed from the outset to foster the collision of ideas and people. Not just offices, but fertile grounds where intuition and talent can connect and inspire one another. I have witnessed this approach reimagined in a contemporary vision of innovation in sports design.
Puma’s new global studio in Los Angeles, spanning two floors and 20,000 square feet, goes beyond the traditional concept of an office. It is a laboratory where marketing, product, and culture intersect in tangible, creative experiences.
Collaboration with world-renowned ambassadors from music and entertainment allows the brand to anticipate trends and explore new aesthetic languages.
Designed in partnership with West of West, the space houses STUDIO48, a fully equipped workshop with 3D printers, material libraries, movable backdrops, and even an insulated spray room—providing the tools to turn concepts into prototypes and visions into reality.
This facility is not only a local landmark but also a strategic complement to the brand’s global teams, bringing a bold identity to the heart of a city synonymous with sport and entertainment.
Every element of the studio reflects a commitment to pushing creative boundaries and shaping sportsstyle culture, fostering authentic connections between innovation, design, and urban experience.
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