It’s official. One of the first brands to do so in fashion, Gucci has entered the metaverse with the launch of Gucci Town, a permanent space hosted on Roblox.
The luxury house describes the initiative as a “dynamic destination” where users can explore creative director Alessandro Michele’s vision, express their individuality through virtual clothing, and connect with other people with the same interests.
The company establishes its status as a trendsetter in innovation activities (even if these activities may seem far from its core business).
And, in this case, of course, there is also particular attention to the new generations.
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