The AIR movie, featuring an exceptional cast, tells the incredible story of then-debutant Michael Jordan’s groundbreaking partnership with Nike’s basketball division, which was just getting started.
A moment that forever changed the world of sports and contemporary culture, including the way marketing works by connecting athletes with products, thanks to the Air Jordan brand.
This story touching at times tells the tale of the bet that defined the historical path of an unconventional team with everything on the line, the unwavering vision of a mother who understands the value of her son’s immense talent, and the basketball phenomenon who would go on to be the greatest of all time.
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