A giant drivable trainer.

In image and likeness.
Automotive brand Nissan has teamed up with sportswear company New Balance to create a new project: the Kicks 327 – a car that winks at gym shoes.
The idea is to promote Nissan’s electric Kicks SUV, and the collaboration is a play on the car’s name – ‘kicks’ is slang for trainers.
“The car name Kicks means sneaker in English slang,” explained Nissan. “This became the origin of the idea and led to the realization of a tie-up with sneakers.”