Dressed in a vintage vibe.
We just received a copy of a new book that we immediately started reading. With “No Finish Line,” Nike extends last year’s 50th-anniversary celebrations and proposes a design manifesto of sorts for the next fifty years.
From its classic swoosh logo to its signature Air Jordan silhouette and its legendary “Just Do It” tagline, Nike knows how to expertly engineer and craft its brand down to the tiniest detail and how to zoom out and into the zeitgeist subtly.
This publication aims to invite, inspire, and provoke the next generation of athletes to create a better world through design and sport.

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