Maritime ritual.
I appreciate those projects that build a coherent experience starting from the natural context, avoiding superimpositions and instead working through a precise orchestration of rhythm, sequence and perception. In hospitality, this approach means designing every step, from arrival to stay, as part of a structured sequence where landscape, services and activities become integrated components of […]
Suspended light.
Installations always carry an element of fascination, or at least mystery—a deeper idea to uncover and understand. I have always regarded as brilliant and innovative those that blend a meaning as abstract as it is tangible. Noor Riyadh 2025 demonstrates how light can become a universal language and a catalyst for urban transformation. The festival […]
Joyful realms.
Over time, together with the b-f-t-m team, we have had the opportunity to explore and analyze numerous retail concepts. As we know, each store today integrates various components that can reveal key insights on a professional level. Some of these spaces are deeply connected to the local culture, both in terms of creativity and functionality, […]
Snow-capped resort.
Marriott’s first W Hotel in Saudi Arabia will debut in the ski resort of NEOM’s Trojena Mountains, which will be home to the first outdoor ski resort in the Gulf. A “futuristic water world” or substructure immersed in a lake. The luxury hotel will feature 500 rooms and suites, five dining venues, a fitness club, […]
