Everything starts with a love rooted in sneaker culture and a need for products that were not only effective but responsible – products that could truly clean and care for our belongings, promoting a culture of care through quality products and experience.
This is the promise for all sneakerheads and their limited-edition collections.
With 45% of consumers saying they are more likely to repair things than replace them, according to a recent EY Future Consumer Index, this is also a “sustainability path”.