Invisible craft.
The real value of a project rarely matches what shows at first glance, and I find myself returning to that gap whenever I look at contemporary watchmaking. The most interesting part of a mechanical object often stays hidden: expertise, instinct, creative decisions made behind the scenes, and that is where real capacity for innovation gets […]
Human mechanics.
There is a significant distance between perceived luxury and the invisible complexity that makes it possible. I find it particularly compelling when a project chooses to intervene not on the final image of a product, but on the knowledge system capable of guaranteeing continuity, quality and cultural value over time. Rolex Watchmaking Training Center was […]
The time of excellence.
With this year’s edition starting today, Watches & Wonders will probably be Geneva’s most significant watch show ever. 48 exhibiting Maisons, including some of the leading players in the sector, are ready to unveil their novelties, and with a rich program of activities, the week promises to be full of wonders between the Salone and […]
Take your time.
Designed by Bjarke Ingels Group, the space is defined as a workshop-museum that brings together the history and innovation of one of the best-known high-end watch brands on the market. With a spiral structure that is all about lighting, the Musée Atelier Audemars Piguet is built partially into the ground of a green Swiss hill […]
