Computational scent.
I closely observe projects that transform invisible languages into tangible design systems. In the case of scent, it becomes particularly relevant when data, technology and creative sensitivity converge into a platform capable of redefining how a brand constructs identity, experience and sensory connection. Osmo approaches fragrance as a digital territory, while keeping the human component […]
Digital news fragmentation.
Reuters’ Digital News Report 2023 provides new insights on social media, news avoidance, and reader revenue, as well as an analysis of how news participation has evolved throughout the years. This year’s report was released against the backdrop of a global cost-of-living crisis, an ongoing war in the heart of Europe, and exacerbating global climate […]
Here we are!
We are so happy to have our online presence, plenty of business ideas, and daily updates. This website describes the way we work and takes a straightforward, story-driven approach aimed at sharing our innovation marketing mindset with you. Please take a look around, let us know what you think now and, most importantly, if we […]
