With the launch of its new limited edition Noguchi Prestige, luxury sake brand Heavensake redefines the concept of a product launch within the world of fine dining and experiential hospitality. Carl Hirschman, founder and creative director, curated a one-of-a-kind omakase experience by transforming the helipad of his Monaco residence into a reflective stage suspended between sky and sea. A mirrored table—designed to capture the surrounding nature and the guests themselves—served as the setting for a meal envisioned as a total work of art.
The sake, crafted from a rare archive selection by legendary brewmaster Noguchi Naohiko and blended by acclaimed oenologist Régis Camus, was presented in a sculptural bottle produced by Japan’s Arita Porcelain Lab, a heritage ceramics atelier. The event served not only as a celebration of the product, but also as a case study in high-end brand positioning through aesthetic, storytelling, and cultural depth.
Heavensake thus reinforces its mission: to share the elegance of Japanese tradition with the world, elevating it through creative collaborations and an immersive approach that seamlessly blends art, design, and entrepreneurship.
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