I’ve always admired creative courage, especially when it’s tied to a clear design vision or even a broader philosophy or purpose. The creative studio, The Great Exhibition, recently brought this kind of boldness to life by installing what they call the “world’s first office rollercoaster” within their Stockholm workspace. This 60-meter-long rollercoaster, named The Frontal Lobe, winds through the office areas, kitchen, and bar, with a sleek, silver carriage that carries one person through its path.
The studio created this unique structure as a physical expression of their ethos. In a world increasingly shaped by AI and algorithms—where optimization often overshadows spontaneity and things feel a bit lifeless—the rollercoaster embodies a sense of randomness, spontaneity, and perhaps most importantly, something genuinely real.
Over the years, the rollercoaster concept grew beyond just an ambitious idea. It became a symbol of their commitment to keeping human creativity alive, embracing challenges that celebrate the unpredictable and remind us of the thrill in the unexpected.
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