This project represents an exciting opportunity to expand one of Europe’s most iconic department stores, particularly given the scale of the development. It involves the extension of La Rinascente in Milan, just a short walk from the main building, in a location full of history and charm. The new store will be located in the former Odeon cinema, one of the city’s most iconic venues.
For beauty enthusiasts, an exciting new space called “Beauty Hall” will open in 2027. This experiential hub will span over 3,000 square meters and feature more than 300 top makeup, skincare, fragrance and beauty bar brands. The space will also offer exclusive services, including advanced aesthetic treatments, beauty cabins and new product launches.
This project will bring the Rinascente district to life, transforming urban flows and revitalizing the surrounding area.
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