At b-f-t-m, we have always had a great admiration for brands that surprise us by venturing into new product categories outside of their core business.
With an intriguing blend of product, marketing and branding, technology company Dyson has launched OnTrac noise-canceling headphones, marking the brand’s first foray into pure audio devices.
This project aims to have a similar impact on the headphone market as the launch of the Dyson DC01 vacuum cleaner in 1993. The company is known for its pioneering spirit in disrupting established product categories.
The headphones feature a component-focused aesthetic and are designed to best serve those seeking a high-quality audio experience with exceptional comfort.
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