For those working in fashion, design and the food industry, Japan always offers a fascinating creative vision, often focused on innovation. Despite starting from basic concepts rooted in a very different culture, the Land of the Rising Sun is always a source of novelty.
For several years now, I have been following Bathing Ape, a Japanese fashion company founded by Nigo in 1993, specializing in streetwear for men, women and children.
It has become a true cult brand and is considered one of the pioneers of both Japanese and international streetwear.
Recently, the brand opened a new store in Chicago with a strong personality in both style and product.
As a city known for its influence on culture, creativity and fashion, Chicago is the perfect destination for their newest location to showcase their extensive and exclusive collection of streetwear pieces.
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