For years, I have been closely following the evolution of the ever-changing automotive industry. We have moved from an era where cars were essentially engines, bodies and wheels, to a new concept of vehicles focused on design, technology, materials, digitalization and sustainability: in a word, innovation.
The new cars offer a wide range of on-board services and are closely connected to what we define as our lifestyle.
The New Class represents a family of vehicles and the next generation of fully electric BMW models.
Modern proportions, a long wheelbase and short overhangs herald a new era in design, creating spacious, light-filled interiors.
From efficiency to driving pleasure, from performance to driving experience, everything embodies the perfect spirit of the Bavarian brand.
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