Yes, it’s true; this is not the first time I’ve spoken to you about the oral care sector. In fact, I would like to reiterate that some brands, including those that have recently been launched, have an incredibly interesting approach to branding, marketing and, most importantly, sustainability.
Take Minti, for example; it is closely linked to respect for the environment in the context of product performance. They offer a variety of dental care products such as corn fiber floss, toothpaste tablets in cans, and compostable bamboo brushes.
From their perspective, it didn’t take them long to realize a few key points: oral care products generate waste; oral care branding is often boring, overused, and overly blue; representation in the dental world is lacking; and certain ingredients are questionable at best.
Minti is more than just a high-quality, cruelty-free oral care brand. It represents the culmination of passion, research, fieldwork, and a quest for something better and cleaner.
The company was recently founded in 2022 by Onaedo Achebe, who describes himself as a dentist, innovator, boundary breaker, sustainability warrior, and asserts that sustainability is indeed sexy.
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