Another product category that I have been following for a while that has seen significant evolution is the wellness category. For many new consumer products, it’s not just a matter of branding, but a set of values that are cleverly developed around the product itself, with a good dose of innovation: quality of ingredients, sustainability, attention to detail, service and, of course, branding.
Oral hygiene should not be at the expense of the environment.
Paist is an eco-friendly, 100% plastic-free toothpaste with no frills.
A quality product made by dentists, it introduces a premium dental care line designed to improve your oral health naturally and sustainably.
Zero plastic. Zero nasties. Zero hassle.
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