Designed by Bjarke Ingels Group, the space is defined as a workshop-museum that brings together the history and innovation of one of the best-known high-end watch brands on the market.
With a spiral structure that is all about lighting, the Musée Atelier Audemars Piguet is built partially into the ground of a green Swiss hill and marries contemporary architecture, traditional savoir-faire, and pioneering scenography.
Visitors are invited to explore an extensive collection of historic watches as watchmakers showcase their meticulous craftsmanship.