Exploring the power of ideas.
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July 31, 2026
n. 157
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Welcome to my weekly curated view of where innovation is happening in marketing today, why it matters, and how it is transforming modern business.
With infinite curiosity.
Maurizio Ribotti
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| Insight |
ART,
United States |
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855
Urban weave.
I have been watching, for some time now, how outdoor sport is turning into a territory for visual experimentation, well beyond the original function of its spaces. I increasingly find myself reading…
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© Ross Ribblett, Pittsburgh Cultural Trust
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| Insight |
WELL-BEING,
Thailand |
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854
Suspended height.
There is a contrast I find particularly fertile when designing high-end hospitality experiences: the one between the vertical density of a metropolis and the sense of suspension that can be built…
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© 137 Pillars Suites and Residences
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| Insight |
FASHION,
Italy |
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853
Augmented authorship.
I read the growing use of artificial intelligence in audiovisual production not as a technical shortcut, but as a strategic choice that redefines the boundary between authorship and tool. What interests me in particular…
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© Roberto Beragnoli e Alessandra Condello
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| Insight |
INTERIORS,
Norway |
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852
Emotional passage.
I keep returning, mentally, to a project I came across some years ago and had never written about until now. What struck me at the time was the idea that a space of passage could be built as a sequence…
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© Einar Aslaksen
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| Insight |
MOBILITY,
Germany |
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851
Conscious mobility.
I often focus on those moments when a mature industry imports the logic of another to solve a problem that seemed unsolvable with its own tools. That is what happens when active safety, developed for…
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© Smart e-Bike - Volkswagen
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